Social Media Marketing for a Kickstarter Campaign – Pt. 1

I wanted to share an exciting documentary project on which I am acting as art director and creating various types of marketing, including social media. “Flat Track Around the World” is a movie about the globally transformative power of women’s roller derby, and is very different from other derby films in that it really looks into the soul of derby and asks the question, “Does derby have the power to transform the lives of women, and the communities they live in, worldwide?”

It’s a powerful concept that I really believe in, not to mention the enthusiasm I feel for its producer, my very talented colleague, Cynthia Lopez. This isn’t her first international documentary (or rodeo for that matter—or should I say roller derby?), and she has lots of experience that makes her the perfect person to help the lead—Juvie Hall, co-captain of the Guns-n-Rollers—go on this grand adventure around the world and capture it on film. Cynthia is a fantastic visual storyteller and has a knack for capturing people’s stories in a compelling way. (She’s great at promoting the soul of businesses, too, which is why I’m putting her in charge of the video production wing of my new business.)

Helping to promote this documentary has been an interesting process. I have learned a lot about how to successfully use social media for a Kickstarter over the last couple of weeks. I’ve had great fun creating the logo and other materials, and it’s been exciting to see how tying together social media marketing, branding, and more traditional marketing can help the success of a project, and contribute to more successfully funding a month-long Kickstarter campaign. Once I have all the cards on the table, I’ll be excited to share my findings with you.

There are lots of new tools out there that can really help promote any project, including a Kickstarter documentary, in compelling ways that can potentially bring an interested audience to your doorstep. Included below you will see my first attempt at an article using an awesome site called Storify, where you can collect elements from several social media and web channels in order to bring together details of any story you want to share, and connect the dots between the various forms of communication we have available on today’s web. (This tool was shared with me by another fabulous cohort, Saundra Sorenson, who is a social media maven and fabulous writer.)

Embedded below you will find one of my many experiments of late with new advertising and PR channels using this fabulous, free tool. While I didn’t use it in this capacity on my own story, it would be very easy to connect with taste-makers in your topic of interest by using this tool to build a story that connects cultural happenings and conversations directly to your own project or personal story. Storify will then notify the connected content creators through things like trackbacks (site-to-site contact that lets the original content owner know that someone has re-posted their content). This is a compelling way to make connections, and does it in a truly informative way that puts the content front and center, yet leaves the door open for relevant people to connect with you.